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Future Product Marketing-Laser Products

The Company¬ ¬ ¬ ¬ ¬ ¬ ¬ ¬ ¬ ¬ 


Markem-Imaje is a wholly owned subsidiary of the US-based Dover Corporation and is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, and print and apply label systems.


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Markem-Imaje provides global reach to over 50,000 customers with 30 subsidiaries, 6 technology centers, several equipment repair centers and manufacturing plants with the most comprehensive marking and coding portfolio available in the marketplace.


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Do you want to be part of something AMAZING?! Markem-Imaje is building a New-Product Innovation and Design Center and is seeking a market maven who is ready to shape the path of next-generation laser marking and coding products. You will be the resident market and customer needs expert using your well-honed analytical skills to seek out market trends and predict customer future needs. If you thrive in a fast-paced environment and are compelled to lead the pack, we should talk.


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In this role you'll ‚€


Be part of the Future Product Marketing team planning future laser based printing products and laser based technology exploration. You will plan, devise and implement the market strategies for future laser based products within the context of the overall product strategy, driving new product and technology development and optimizing the future product ranges and specifications.


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You'll have the opportunity to‚€


Be the market, customer and application champion in a new product introduction focused design center and closely collaborate with design teams that are exploring new technologies and creating innovative ways to deliver product marking and traceability solutions to our customers.


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You should possess‚€


A track record of developing new products- including the ability to segment markets, create customer needs driven requirements, perform competitive analysis, negotiate product specifications and create supporting business cases.


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Great package including bonus, career growth and great benefits.


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Principal Activities/Duties/Responsibilities


‚€ĘManage front end product marketing activities, from trends and market segment analysis¬  to needs requirements definition and concept development.


‚€ĘDevelop strategic marketing plan to drive laser product strategy, including market segmentation business case analysis, functional requirements, positioning and pricing strategies.


‚€ĘBe an applications subject matter expert for laser based products and technologies to identify disruptive technology and business opportunities.


‚€ĘInterface with R&D, advanced manufacturing and new product introduction teams to translate market and customer needs into innovative¬  laser coding solution sets.


‚€ĘPerform Business Development activities in support of present and future customers and underserved markets


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Required Skills:


‚€ĘAbility to think strategically about product and business issues while managing prioritizations and trade offs associated with tactical product development projects.


‚€ĘBachelor's degree preferably in Marketing, Business Administration, or a Technical field. MBA is an advantage.


‚€Ę8+ years of laser or coding and marking industry experience, with a minimum of 5+ years related product marketing experience.


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The Site


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Markem-Imaje ‚€“ Watertown, MA, is an exciting expansion demonstrating our commitment to be the innovation leader in digital printing. This new, state-of-the-art, Global Design Center will be the hub for New Product Introduction of Laser- and DOD-based products. The office is situated close to Boston with easy access by car or public transportation.


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All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.




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