Product Manager

The Product Management Group (PMG) is continually striving to improve the way innovation happens at HBR and is critical to maintaining the success and quality of work that HBR has come to be known for. This role is a critical element of our future plans.   Join our collaborative, team-oriented, and supportive environment and help us to continue improving the practice of management in a changing world.   The Job   This Product Manager: Audience Development role will have two key responsibilities: Collaborating closely with marketing and commerce stakeholders to support and develop roadmaps for new and expanded digital product offerings on HBR.org. HBR offers subscription, e-commerce, and advertising products that require product management expertise to ensure appropriate user profile development, marketing, and purchase flows. The Product Manager: Audience Engagement would be tasked with goal and hypothesis setting, scheduling, requirements gathering, socialization, and generating buy-in from stakeholders throughout the organization.   Acting as Product Owner of the "Buy" outcome team. As a multi-disciplinary scrum team, the Buy team is tasked with designing, testing, and developing new features and feature enhancements on HBR.org as they relate to selling subscriptions and e-commerce products. The Product Manager: Audience Development role would be tasked with leading the Buy team, setting priorities for the work the team takes on, backlog management, reporting on progress, adhering to the rules of scrum, and acting as liaison between the business and the team. In this role, he/she will lead the scrum team of developers, designers, UX researchers, testing analyst, and scrum master (note: the PM will not be these peoples' line managers).   Key Tasks Collaborate closely with key marketing and commerce stakeholders within the organization. Generate and integrate feedback from the Buy team, leadership and stakeholders alike. Create and manage product roadmaps in collaboration with other stakeholders across the organization. Develop hypotheses and measures of success (KPIs) related to tests being run and work being conducted. Act as a leader to the Buy team Measure progress against hypotheses and KPIs on a regular basis. Embody and evangelize our "test and learn" approach with other stakeholders. Coordinate with senior leaders and stakeholders throughout the organization to understand goals and needs. Help the outcome team to understand the organizational goals and priorities, as well as the work that is related to them. Create descriptions, requirements, definition of done, and user acceptance criteria for each of the backlog items. Manage the outcome team backlog; prioritize work, help to break down and size the work. Assist the outcome team with gathering details on work requirements if necessary.  Prepare for and present sprint review meetings for/with stakeholders on a bi-weekly basis. Attend all regular scrum cadences and coordinate closely with scrum master.   We Will Be Interested In You If You Have 3-5 years of digital Product Management experience A proven interest in gathering and integrating customer, stakeholder, and leadership feedback A proven ability to empathize and successfully partner with various stakeholders in a matrixed organization Excellence in communication and a proven ability to tailor your communication and approach based on the situation A proven ability to lead through influence, not authority A proven ability to understand and execute on business strategy and goals A proven track record of launching successful products and driving growth A demonstrated ability to make smart trade offs A strong desire and ability to understand users and customers (just in general but also familiarity and experience with qualitative and quantitative tools, UX research and analytics) Comfort in a "test and learn" culture Experience working in Agile with the Scrum methodology Grace under pressure Comfort with utilizing analytics & reporting tools JO-1801-1119
Salary Range: NA
Minimum Qualification
Less than 5 years

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