Director of Marketing

The Marketing Director plays an integral role in promoting the Franciscan Children's brand, and the organization's programs and services. The Marketing Director, in collaboration with senior leadership and departmental staff, will develop and participate in the execution of marketing and communications plan(s) to support Franciscan Children's strategic and operating objectives. The Marketing Director is also responsible for digital marketing strategy related to the organization's website and social media presence, as well as creative brand management.
The successful candidate will have a proven and dynamic skill set in the areas of Marketing Strategy, Vision and Leadership, Service Line Marketing, Digital Marketing and Creative Brand Management. In addition, we are looking for
A collaborative self-starter who is able to manage multiple projects from start to finish
Excellent verbal and written communication skills
Good organizational and time management skills, keen attention to detail.
Minimum Requirements
BS/BA degree or equivalent in Marketing, Communications, Journalism or relevant field
5-7 years of experience in marketing or communications; healthcare, non-profit and outreach experience and knowledge of the Boston market preferred
Experience creating thoughtful, engaging content for the web and growing social audiences
Knowledge of SEO, web traffic metrics, and social media best practices
Experience with Wordpress, Google Analytics, and top social channels
Knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere) a plus

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